Auto Wheels collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customised experience while using our site.

Personally Identifiable Information

This refers to information that lets us know the specifics of who you are. Personal information is requested when you order a product or service, enter contests, and send us feedback. For example, this information might include your name, billing address, delivery address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, Auto Wheels can fulfil your orders and provide you with personalised service.

Non-Personally Identifiable Information

This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analysed on both a personal and an aggregated basis. For example, this information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

Our primary goal in collecting personal information is to provide Auto Wheels visitors with a superior customised online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems. Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the postcode and area code associated with a visitor’s server, along with pages viewed on our site. We review the actions of the Auto Wheels visitors on an aggregate basis to determine customers’ preferences. Auto Wheels also completes research on our visitors’ demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, or from contests, drawings or surveys. We will use this data to tailor the visitor’s experience at our site, to improve our marketing and promotional efforts, to statistically analyse site use, to improve our product offerings, and to customise our site’s content, layout, and services. We receive reports from third party ad servers, content servers, or a web site analysis agent that tells us how many ads were presented and clicked upon or what content was served or viewed.

Shopping

We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our site, to report Non-Personally Identifiable Information to our advertisers, and to monitor the level of activity on our site. We collect information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .co.uk), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor’s computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.

Ordering

When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use.

Contests

When you enter a contest or other promotion, we may ask you for contact information such as your name, address and e-mail address in order to administer the contest, to send you promotional e-mails, notify winners and make the winners’ list publicly available. You consent to such promotional use and disclosure of this information as a condition of your participation.

Newsletters & Promotional E-mails

We may offer free newsletters, and promotional e-mails as a service to our customers. We will send you newsletters and e-mails periodically listing current promotions and deals. Customers can unsubscribe at any time.

Contact Information

If you contact Auto Wheels or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, e-mail address and order information in order to send you a reply.

Cookies

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